What is a logo or corporate identity means?

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Corporate identity refers to the visual characteristics of a brand, such as color, design, and logo, that identify and distinguish the company in the minds of customers. The company’s personality is revealed through the brand logo. How does a corporation do the following to promote a specific image in customers’ minds:

  • Selecting a name
  • It creates a logo and incorporates colors, shapes, and other visible elements into its products and promotions
  • Its advertisements are written in a specific way
  • Employees are taught how to communicate with customers

The end result of these actions, whether good or not, is the brand picture.

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